TY  - BOOK
AU  - Thaichon,Park
AU  - Quach,Sara
TI  - Artificial intelligence for marketing management
T2  - Routledge Studies in Marketing
SN  - 9781032248493
AV  - HF5415.125 .A78 2023
PY  - 2023///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Data processing
KW  - Artificial intelligence
KW  - Marketing applications
N1  - BIBINDX; PART I. Overview of AI; 1. Introduction to artificial intelligence (AI): definition and scope of AI; Dung Le (Jenny), Kyunghwa Chung, Sara Quach and Park Thaichon --; 2. The growth of marketing research in artificial intelligence (AI): topic popularity; Park Thaichon and Sara Quach --; 3. Types of artificial intelligence (AI) in marketing management; Kyunghwa Chung, Dung Le (Jenny), Park Thaichon, and Sara Quach --; 4. A framework of artificial intelligence (AI) applications in marketing; Dung Le (Jenny), Kyunghwa Chung, Sara Quach, and Park Thaichon --; PART II. AI and its implications in the new age of marketing management; 5. New developments in artificial intelligence (AI)-powered products in marketing; Mojtaba Barari, Sara Quach, and Park Thaichon --; 6. Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service; Mai Nguyen, Ying Chen, Thanh Huong Nguyen, Sara Shawky Habashi, Sara Quach, and Park Thaichon --; 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management; Ali Razzaq, Sara Quach, and Park Thaichon --; 8. Artificial intelligence (AI)-based market intelligence and customer insights; Nirma Sadamali Jayawardena, Abhishek Behl, Park Thaichon, and Sara Quach --; 9. Artificial intelligence (AI)-empowered customer relationchip management; Yi Bu, Sara Quach, and Park Thaichon --; PART III. Challenges and opportunities of AI; 10. Data privacy and artificial intelligence (AI): how AI collects data and its impact on data privacy; Lars-Erik Casper Ferm, Sara Quach, and Park Thaichon --; 11. Solutions to artificial intelligence (AI) and privacy: how AI uses data and its accompanying privacy issues; Lars-Erik Casper Ferm, Park Thaichon, and Sara Quach
ER  -