Baah, Bernard <br/><br/>
AI in digital marketing and advertising :  navigating the new frontier / 
Bernard Baah. 
 - 156 pages ;  23 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/> About the author --  Preface --  Chapter 1: Basics of artificial intelligence: definitions and key concepts --  Chapter 2: Personalization through AI --  Chapter 3: Predictive analytics in marketing --  Chapter 4: AI-driven customer interaction --  Chapter 5: Content creation and optimization with AI --  Chapter 6: AI in advertising strategy --  Chapter 7: AI in social media and SEO --  Chapter 8: The future landscape of AI in marketing and advertising --  Chapter 9: Overcoming challenges and ethical considerations --  Chapter 10: Implementing AI in your marketing and advertising strategies --  Reflections on the transformative power of AI in marketing and advertising --  Vision for AI's role in shaping future marketing strateiges --  Appendices --  Resources for exploring AI in marketing --  References. 
<br/><br/><label>ISBN: </label>9798879466775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Data processing<br/>Internet marketing<br/>Artificial intelligence--Marketing applications
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .B3342 2024