TY  - BOOK
AU  - Baah,Bernard
TI  - AI in digital marketing and advertising: navigating the new frontier 
SN  - 9798879466775
AV  - HF5415.125 .B3342 2024
PY  - 2024///]
CY  - Great Bretain
PB  - [publisher not identified]
KW  - Marketing
KW  - Data processing
KW  - Internet marketing
KW  - Artificial intelligence
KW  - Marketing applications
N1  - BIB; About the author --; Preface --; Chapter 1: Basics of artificial intelligence: definitions and key concepts --; Chapter 2: Personalization through AI --; Chapter 3: Predictive analytics in marketing --; Chapter 4: AI-driven customer interaction --; Chapter 5: Content creation and optimization with AI --; Chapter 6: AI in advertising strategy --; Chapter 7: AI in social media and SEO --; Chapter 8: The future landscape of AI in marketing and advertising --; Chapter 9: Overcoming challenges and ethical considerations --; Chapter 10: Implementing AI in your marketing and advertising strategies --; Reflections on the transformative power of AI in marketing and advertising --; Vision for AI's role in shaping future marketing strateiges --; Appendices --; Resources for exploring AI in marketing --; References
ER  -