TY  - BOOK
AU  - Rossi,Peter E.
AU  - Allenby,Greg M.
AU  - Misra,Sanjog
ED  - Ohio Library and Information Network.
TI  - Bayesian statistics and marketing
T2  - Wiley series in probability and statistics
SN  - 1394219121
AV  - HF5415.2 .R675 2024
PY  - 2024///]
CY  - Hoboken, NJ
PB  - Wiley
KW  - Bayesian statistical decision theory
KW  - Marketing research
KW  - Mathematical models
KW  - Marketing
N1  - Includes bibliographical references and index; Available to OhioLINK libraries
N2  - "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."--
UR  - https://rave.ohiolink.edu/ebooks/ebc2/9781394219148
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
UR  - https://go.ohiolink.edu/goto?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
UR  - https://learning.oreilly.com/library/view/~/9781394219117/?ar
ER  -