TY - BOOK AU - Pike,Andy ED - Ohio Library and Information Network. TI - Origination: the geographies of brands and branding T2 - RGS-IBG book series SN - 1118556275 AV - HF1025 PY - 2015/// CY - Chichester, West Sussex, UK PB - Wiley Blackwell KW - Branding (Marketing) KW - Commercial geography KW - Electronic books N1 - Includes bibliographical references and index; The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development; Available to OhioLINK libraries N2 - 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl UR - https://rave.ohiolink.edu/ebooks/ebc2/9781118556313 UR - https://go.ohiolink.edu/goto?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781118556313 UR - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118556313 UR - https://learning.oreilly.com/library/view/~/9781118556276/?ar ER -