Kress, Gunther R.

Reading images : the grammar of visual design / Gunther Kress and Theo van Leeuwen. - Third edition. - xviii, 291 pages : illustrations (some color), maps (chiefly color) ; 25 cm

Includes bibliographical references and index.

Introduction: the grammar of visual design -- The semiotic landscape: language and visual communication -- Narrative representations: designing signs of social action -- Conceptual representations: designing social constructs -- Representation and interaction: designing the position of the viewer -- Modality and validity: designing models of reality -- The meaning of composition -- Materiality and meaning -- The third dimension.

"This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include:

9780415672573 0415672570

2020022522


Communication in design

NK1510 / .K747 2021