TY  - GEN
AU  - Frank, Robert H.
TI  - Microeconomics and behavior
SN  - 0071115498
AV  - HB171.5 .F733 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Self-interest
KW  - Kişisel çıkar
KW  - etuturkob
KW  - Consumer behavior
KW  - Tüketici davranışı
KW  - Microeconomics
KW  - Mikroekonomi
KW  - Economic man
KW  - Rasyonel adam
N1  - Includes bibliographical references and index; ch. 1; ch. 2; ch. 3; ch. 4; ch. 5; ch. 6. The; ch. 7; ch. 8; ch. 9; ch. 10; ch. 11; ch. 12; ch. 13; ch. 14; ch. 15; ch. 16; ch. 17; ch. 18; Thinking like an economist --; Supply and demand --; Rational consumer choice --; Individual and market demand --; Applications of rational choice and demand theories --; economics of information and choice under uncertainty --; Explaining tastes : the importance of altruism and other nonegoistic behavior --; Cognitive limitations and consumer behavior --; Production --; Costs --; Perfect competition --; Monopoly --; Imperfect competition : a game-theoretic approach --; Labor --; Capital --; General equilibrium and market efficiency --; Externalities, property rights, and the Coase theorem --; Government
ER  -