Cooper, Robert G.,  1943- <br/><br/>
Winning at new products :  accelerating the process from idea to launch / 
Rober G. Cooper. 
 - 3rd ed. 
 - xiii, 425 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0738204633 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2001094701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Yeni ürünler
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C65 2001