TY  - GEN
AU  - Cooper, Robert G.,
TI  - Winning at new products: accelerating the process from idea to launch 
SN  - 0738204633 (pbk. : alk. paper)
AV  - HF5415.153 .C65 2001
PY  - 2001///
CY  - Cambridge, Mass.
PB  - Perseus Pub.
KW  - New products
KW  - Yeni ürünler
N1  - Includes bibliographical references (p. 399-411) and index
ER  -