Czinkota, Michael R. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 4th ed. - xxix, 815 p. : ill., maps (some col.) ; 27cm. - The Dryden Press series in marketing . One folded col. map in pocket. ISBN: 0030983428 LCCN: 94077209 Subjects--Topical Terms: İhracat pazarlamasıExport marketing LC Class. No.: HF1416 / .C95 1995