Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler , Gary Armstrong. 
 - 11th. 
 - xx, 651 p. 
<br/><br/> Appendices, glossary, references and indices. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2005