Managing innovation : integrating technological, market and organizational change /
Joe Tidd, John Bessant, Keith Pavitt.
- 3rd ed.
- xviii, 582 p. : ill. ; 25 cm.
0470093269 (pbk. : alk. paper)
Technological innovations--Management Teknolojik yenilikler--Yönetim Endüstriyel yönetim Industrial management Örgütsel değişim Organizational change