TY  - GEN
AU  - Kitchen, Philip J.
TI  - The rhetoric and reality of marketing: an international managerial approach 
SN  - 0333987322
AV  - HF5415.13 .R454 2003
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Pazarlama
KW  - Yönetim
KW  - Vaka çalışmaları
KW  - etuturkob
N1  - Includes bibliographical references (p. 183-192) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2002192664-t.html
UR  - http://www.loc.gov/catdir/description/hol031/2002192664.html
UR  - http://www.loc.gov/catdir/bios/hol052/2002192664.html
ER  -