Ward, Keith,  1949- <br/><br/>
Marketing finance :  turning marketing strategies into shareholder value / 
Keith Ward. 
 - xii, 349 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0750657707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Costs<br/>Marketing--Cost effectiveness<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W37 2004