TY  - GEN
AU  - Ward, Keith,
TI  - Marketing finance: turning marketing strategies into shareholder value 
SN  - 0750657707
AV  - HF5415.13 .W37 2004
PY  - 2004///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Costs
KW  - Cost effectiveness
KW  - Management
ER  -