Business-to-business marketing :  strategies and implementation / 
Daniel Michel ... [et al.]. 
 - 2nd. ed. 
 - xviii, 469 p. :  ill. ;  26 cm. 
 - Profitable marketing relationships series. .
<br/><br/> This book is an adaptation of a successful french text.  "Including the book in ... series on Profitable marketing relationships"--P. xv. 
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<br/><br/><label>ISBN: </label>0333921941 (cloth) 
<br/><br/><label>LCCN: </label>2002073547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Yönetim--Planlama<br/>Industrial marketing<br/>Endüstriyel pazarlama<br/>Endüstriyel pazarlama--Yönetim<br/>Industrial marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .B87 2003