TY  - GEN
AU  - Michel, Daniel
TI  - Business-to-business marketing: strategies and implementation 
T2  - Profitable marketing relationships series
SN  - 0333921941 (cloth)
AV  - HF5415.1263 .B87 2003
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Planning
KW  - Yönetim
KW  - Planlama
KW  - Industrial marketing
KW  - Endüstriyel pazarlama
KW  - Management
N1  - This book is an adaptation of a successful french text; "Including the book in ... series on Profitable marketing relationships"--P. xv; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/hol051/2002073547.html
ER  -