TY  - GEN
AU  - Anderson, Carol H.
AU  - Vincze, Julian W.
TI  - Strategic marketing management
SN  - 0618338071
AV  - HF5415.13 .A52 2004
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
KW  - Pazarlama
KW  - Yönetim
KW  - Stratejik planlama
KW  - etuturkob
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -