Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 8th ed. 
 - xvii, 726 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
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<br/><br/><label>ISBN: </label>0072966343 (alk. paper) 9780072966343 (alk. paper) 0071244328 9780071244329 
<br/><br/><label>LCCN: </label>2004061068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Pazarlama--Yönetim--Vaka çalışmaları<br/>Pazarlama--Karar verme<br/>Marketing--Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2006