TY  - GEN
AU  - Cravens, David W.
AU  - Piercy, Nigel
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072966343 (alk. paper)
AV  - HF5415.135 .C72 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Pazarlama
KW  - Yönetim
KW  - Vaka çalışmaları
KW  - etuturkob
KW  - Karar verme
KW  - Decision making
N1  - Various multi-media instructional materials are available to supplement the text; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
ER  -