Nykiel, Ronald A.

Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. - xvi, 311 p. : ill. ; 22 cm.



0789017695 0789017709 (pbk.)

2002071137


Marketing--Planning
Pazarlama--Planlama
Marketing--Management
Pazarlama--Yönetim
Pazarlama--Karar verme
Marketing--Decision making

HF5415.135 / .N957 2003