Nykiel, Ronald A.
Marketing your business : a guide to developing a strategic marketing plan /
Ronald A. Nykiel.
- xvi, 311 p. : ill. ; 22 cm.
0789017695 0789017709 (pbk.)
2002071137
Marketing--Planning
Pazarlama--Planlama
Marketing--Management
Pazarlama--Yönetim
Pazarlama--Karar verme
Marketing--Decision making
HF5415.135 / .N957 2003