TY  - GEN
AU  - Nykiel, Ronald A.
TI  - Marketing your business: a guide to developing a strategic marketing plan 
SN  - 0789017695
AV  - HF5415.135 .N957 2003
PY  - 2003///
CY  - New York
PB  - Best Business Books
KW  - Marketing
KW  - Planning
KW  - Pazarlama
KW  - Planlama
KW  - etuturkob
KW  - Management
KW  - Yönetim
KW  - Karar verme
KW  - Decision making
N1  - Includes bibliographical references (p. 305-306) and index
ER  -