Thull, Jeff,  1949- <br/><br/>
Mastering the complex sale :  how to compete and win when the stakes are high! / 
Jeff Thull. 
 - xx, 220 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/>The world in which we sell -- Trapped in the conventional sales paradigm -- A proven approach to complex sales -- Discover the prime customer -- Diagnose the complex problem -- Deliver on the prime promise -- Prime performance leadership -- Prime corporate strategies -- A complex sales future. 
<br/><br/><label>ISBN: </label>0471431516 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2002153141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Handbooks, manuals, etc.<br/>Selling--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .T525 2003