TY  - GEN
AU  - Thull, Jeff,
TI  - Mastering the complex sale: how to compete and win when the stakes are high! 
SN  - 0471431516 (cloth : alk. paper)
AV  - HF5438.25 .T525 2003
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Relationship marketing
KW  - Handbooks, manuals, etc
KW  - Selling
N1  - Includes bibliographical references and index; The world in which we sell -- Trapped in the conventional sales paradigm -- A proven approach to complex sales -- Discover the prime customer -- Diagnose the complex problem -- Deliver on the prime promise -- Prime performance leadership -- Prime corporate strategies -- A complex sales future
UR  - http://www.loc.gov/catdir/bios/wiley045/2002153141.html
UR  - http://www.loc.gov/catdir/description/wiley039/2002153141.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002153141.html
ER  -