TY  - GEN
AU  - Webster, Frederick E.
TI  - Market-driven management: using the new marketing concept to create a customer-oriented company 
T2  - The portable MBA series
SN  - 0471595764 :
AV  - HF5415.13 .W467 1994
PY  - 1994///
CY  - New York
PB  - Wiley
KW  - Consumer satisfaction
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 295-307) and index
UR  - http://www.loc.gov/catdir/toc/onix04/93039184.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/93039184-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/93039184-d.html
ER  -