Grönroos, Christian,  1947- <br/><br/>
Service management and marketing :  managing the moments of truth in service competition / 
Christian Grönroos. 
 - xxii, 298 p. :  ill. ;  24 cm. 
 - Issues in organization and management series. .
<br/><br/>
<br/><br/><label>ISBN: </label>002946398X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Hizmet endüstrisi--Pazarlama<br/>Müşteri hizmetleri<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .G776 1990