TY  - GEN
AU  - Grönroos, Christian,
TI  - Service management and marketing: managing the moments of truth in service competition 
T2  - Issues in organization and management series
SN  - 002946398X
AV  - HD9980.5 .G776 1990
PY  - 1990///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Service industries
KW  - Marketing
KW  - Hizmet endüstrisi
KW  - Pazarlama
KW  - etuturkob
KW  - Müşteri hizmetleri
KW  - Customer services
N1  - Includes bibliographical references (p. 277-291) and index
ER  -