Moore, Geoffrey A.,  1946- <br/><br/>
Crossing the chasm :  marketing and selling high-tech products to mainstream customers / 
Geoffrey A. Moore ; with a foreward by Regis McKenna. 
 - Rev. ed. 
 - xxi, 227 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0066620023 0887307175 
<br/><br/><label>LCCN: </label>98055078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology<br/>High technology--Marketing<br/>Technological innovations--Marketing
<br/><br/><label>LC Class. No.: </label>HF5439.H54  / M66 1999