TY  - GEN
AU  - Moore, Geoffrey A.,
TI  - Crossing the chasm: marketing and selling high-tech products to mainstream customers 
SN  - 0066620023
AV  - HF5439.H54 M66 1999
PY  - 1999///
CY  - New York
PB  - HarperBusiness
KW  - Selling
KW  - High technology
KW  - Marketing
KW  - Technological innovations
N1  - Includes index
ER  -