Lovelock, Christopher H. <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - xii, 526 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references (p. 649-650) and index. 
<br/><br/><label>ISBN: </label>0138070172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .L68 1991