TY  - GEN
AU  - Lovelock, Christopher H.
TI  - Services marketing
SN  - 0138070172
AV  - HD9980.5 .L68 1991
PY  - 1991///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references (p. 649-650) and index
ER  -