Rud, Olivia Parr <br/><br/>
Data mining cookbook :  modeling data for marketing, risk and customer relationship management / 
Olivia Parr Rud. 
 - xxviii, 367 p. :  ill. ;  24 cm. 
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<br/><br/><label>ISBN: </label>0471385646 (alk. paper) 
<br/><br/><label>LCCN: </label>2001268609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Data processing<br/>Data mining<br/>Marketing--Data processing
<br/><br/><label>LC Class. No.: </label>QA76.9.D343  / R83 2001