TY - GEN AU - Rud, Olivia Parr AU - Rud, Olivia Parr TI - Data mining cookbook: modeling data for marketing, risk and customer relationship management SN - 0471385646 (alk. paper) AV - QA76.9.D343 R83 2001 PY - 2001/// CY - New York PB - Wiley KW - Customer services KW - Data processing KW - Data mining KW - Marketing N1 - Includes index ER -