TY  - GEN
AU  - Loewenstein, George
TI  - Exotic preferences: behavioral economics and human motivation 
SN  - 0199257078
AV  - HF5415.32 .L689 2008
PY  - 2008///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Tüketici tercihleri
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0802/2007299751.html
ER  -