Politser, Peter E. <br/><br/>
Neuroeconomics :  a guide to the new science of making choices / 
Peter Politser. 
 - xiii, 219 p. :  ill. ;  25 cm. 
<br/><br/>Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- Conclusion: Future directions for the new science. 
<br/><br/><label>ISBN: </label>9780195305821 (alk. paper) 0195305825 (alk. paper) 
<br/><br/><label>LCCN: </label>2005034753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making--Physiological aspects<br/>Neuroeconomics<br/>Cognitive Neuroscience<br/>Decision making--Mathematical models
<br/><br/><label>LC Class. No.: </label>QP360.5  / .P65 2008