TY - GEN AU - Politser, Peter E. TI - Neuroeconomics: a guide to the new science of making choices SN - 9780195305821 (alk. paper) AV - QP360.5 .P65 2008 PY - 2008/// CY - Oxford, New York PB - Oxford University Press KW - Decision making KW - Physiological aspects KW - Neuroeconomics KW - Karar verme KW - Fizyolojik yönleri KW - Cognitive Neuroscience KW - Matematiksel modeller KW - Mathematical models N1 - Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- Conclusion: Future directions for the new science UR - http://www.loc.gov/catdir/toc/ecip066/2005034753.html ER -