Hughes, Arthur Middleton <br/><br/>
Strategic database marketing / 
 Strategic database marketing :  the masterplan for starting and managing a profitable, customer-based marketing program. 
by Arthur Hughes. 
 - 3rd ed. 
 - viii, 437 p. :  ill. 24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>007145750X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Planning<br/>Veritabanı pazarlama--Planlama
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .H84 2006