TY  - GEN
AU  - Hughes, Arthur Middleton
TI  - Strategic database marketing
SN  - 007145750X
AV  - HF5415.126 .H84 2006
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Database marketing
KW  - Planning
KW  - Veritabanı pazarlama
KW  - Planlama
N1  - Includes index; Includes bibliographical references and index
ER  -