Drozdenko, Ronald G. <br/><br/>
Optimal database marketing :  strategy, development, and data mining / 
Ronald G. Drozdenko, Perry D. Drake. 
 - xxii, 398 p. :  ill. ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0761923578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing<br/>Veritabanı pazarlama<br/>Elektronik ticaret<br/>Electronic commerce
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .D76 2002