TY  - GEN
AU  - Drozdenko, Ronald G.
AU  - Drake, Perry D.
TI  - Optimal database marketing: strategy, development, and data mining 
SN  - 0761923578
AV  - HF5415.126 .D76 2002
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Database marketing
KW  - Veritabanı pazarlama
KW  - etuturkob
KW  - Elektronik ticaret
KW  - Electronic commerce
N1  - Includes bibliographical references (p. 381-385) and indexes
ER  -