TY  - GEN
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0132086077
AV  - HF5415.2 .M29 2007
PY  - 2007///
CY  - New York
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
KW  - Pazarlama araştırması
KW  - Metodoloji
KW  - etuturkob
N1  - Includes bibliographical references and indexes
ER  -