TY  - GEN
AU  - Baker, Phil,
TI  - From concept to consumer: how to turn ideas into money 
T2  - A Stewart Emery series book
SN  - 0137137478 (hbk. : alk. paper)
AV  - HF5415.153 B35 2009
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - New products
KW  - Yeni ürünler
KW  - Product management
KW  - Ürün yönetimi
N1  - Includes index; New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
UR  - http://www.loc.gov/catdir/toc/ecip0818/2008020661.html
ER  -