TY  - GEN
AU  - Talluri, Kalyan T.
AU  - Van Ryzin, Garrett
TI  - The theory and practice of revenue management
T2  - International Series in Operations Research & Management Science
SN  - 0387243763
AV  - HD60.7 .T35 2004
PY  - 2004///
CY  - New York.
PB  - Springer
KW  - Revenue management
KW  - Gelir yönetimi
N1  - Includes bibliographical references (p. [671]-706) and index; Single -- Resource Capacity Control -- Network Capacity Control -- Overbooking -- Dynamic Pricing -- Auctions -- Customer-Behavior and Market -- Response Models -- The Economics of RM -- Estimation and Forecasting -- Industry Profiles -- Implementation -- Appendices -- References
ER  -