Ambler, Tim
Marketing and the bottom line : the marketing metrics to pump up cash flow /
Tim Ambler.
- 2nd ed.
- xiv, 320 p. : ill. ; 24 cm.
Previous ed.: 2000.
0273661949
GBA3-Y8657
Marketing--Cost effectiveness--Measurement
Pazarlama--Maliyet etkinliği--Ölçme
Şirket karları
Corporate profits
HF5415 / .A465 2003