TY  - GEN
AU  - Hollensen, Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 0273678396
AV  - HF1416 .H65 2004
PY  - 2004///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -