TY - GEN AU - Frank, Robert H. TI - Microeconomics and behavior SN - 0072483342 AV - HB171.5 .F733 2003 PY - 2003/// CY - Boston PB - McGraw-Hill/Irwin KW - Self-interest KW - Consumer behavior KW - Examinations, questions, etc KW - Economic man KW - Microeconomics N1 - Includes bibliographical references and index; ch. 1; ch. 2; ch. 3; ch. 4; ch. 5; ch. 6. The; ch. 7; ch. 8; ch. 9; ch. 10; ch. 11; ch. 12; ch. 13; ch. 14; ch. 15; ch. 16; ch. 17; ch. 18; Thinking like an economist --; Supply and demand --; Rational consumer choice --; Individual and market demand --; Applications of rational choice and demand theories --; economics of information and choice under uncertainty --; Explaining tastes : the importance of altruism and other nonegoistic behavior --; Cognitive limitations and consumer behavior --; Production --; Costs --; Perfect competition --; Monopoly --; Imperfect competition : a game-theoretic approach --; Labor --; Capital --; General equilibrium and market efficiency --; Externalities, property rights, and the Coase theorem --; Government UR - http://www.loc.gov/catdir/description/mh022/2002105041.html UR - http://www.loc.gov/catdir/toc/mh021/2002105041.html ER -