Malhotra, Naresh K. Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 2nd European ed. - p. cm. ISBN: 0273657445 (pbk.) LCCN: 2002070245 Subjects--Topical Terms: Marketing researchMarketing research--Methodology LC Class. No.: HF5415.2 / .M29 2003