TY - GEN AU - Solomon, Michael R. AU - Rabolt, Nancy J. TI - Consumer behavior: in fashion SN - 0131230115 AV - HD9940.A2 S624 2004 PY - 2004/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Consumers KW - Psychology KW - Clothing and dress KW - Marketing KW - Fashion merchandising KW - Consumer behavior KW - Consumers' preferences KW - Consumer protection N1 - Includes bibliographical references and index ER -