A designer’s research manual : succeed in design by knowing your clients and what they really need /
Jenn & Kenneth Visocky O’Grady.
- 192 pages : ill. (chiefly col.) ; 26 cm.
An overview of research in graphic desing -- Practising research-driven desing -- Tailoring research mehhodology -- Case studies.
1592532578 (hardcover) 9781592532575 (hardcover)
Commercial art--Marketing--United States Graphic arts--Marketing--United States