Visocky O’Grady, Jennifer

A designer’s research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O’Grady. - 192 pages : ill. (chiefly col.) ; 26 cm.

An overview of research in graphic desing -- Practising research-driven desing -- Tailoring research mehhodology -- Case studies.

1592532578 (hardcover) 9781592532575 (hardcover)


Commercial art--Marketing--United States
Graphic arts--Marketing--United States

NC1001.6 / .V57 2006