Wernick, Andrew

Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick. - ix, 208 p. : ill. ; 24 cm. - Theory, culture & society .




Advertising--Social aspects
Symbolism in advertising
Reklamcılık--Sosyal yönleri
Sembolizm, Reklamcılıkta
İmgeleme (Psikoloji)
Imagery (Psychology)
Popüler kültür
Popular culture

HF5821 / .W46 1991