Promotional culture : advertising, ideology, and symbolic expression /
Andrew Wernick.
- ix, 208 p. : ill. ; 24 cm.
- Theory, culture & society .
Advertising--Social aspects Symbolism in advertising Reklamcılık--Sosyal yönleri Sembolizm, Reklamcılıkta İmgeleme (Psikoloji) Imagery (Psychology) Popüler kültür Popular culture